What is schema markup and why does my website need it?

Schema markup is structured data (JSON-LD code) embedded in your website that tells search engines and AI systems exactly what your business does, where you are, what you offer, and how to contact you. Without it, AI agents like ChatGPT, Google AI Overviews, and Perplexity can't machine-read your business — making it far less likely they'll recommend you.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your website to be the answer AI gives when someone asks a question. While traditional SEO gets you ranked in search results, AEO gets you recommended by name in AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and Siri. Structured data, schema markup, and an llms.txt file are core components.

What makes Primary Web Design different from other agencies?

Every website we build ships with two layers: the one your visitors see and the machine layer AI agents read. Most agencies build for humans only. We build for both — with complete schema architecture, JSON-LD structured data, llms.txt files, and AI-optimized endpoints included in every package.

I already have a website. Can you make it AI-ready?

Absolutely. Our à la carte packages start with a Schema Audit ($800) that analyzes your existing site's structured data and delivers a ready-to-implement JSON-LD file. The Full AI Package ($1,500) includes everything: schema implementation, AI summary endpoint, llms.txt, robots.txt optimization, and XML sitemap — all deployed to your existing site.

How long does it take to build a website?

A Starter single-page site typically takes 2-3 weeks. A Business multi-page site takes 4-6 weeks. Enterprise projects are 6-10 weeks depending on scope. Every timeline starts with a conversation — we want to understand your business before we touch a pixel.

What is an llms.txt file?

An llms.txt file is a plain-text document placed on your website specifically for large language models (LLMs) to read. It provides a concise, structured summary of your business that AI agents can ingest when deciding whether to recommend you. Think of it as a robots.txt but for AI — it tells machines who you are, what you do, and why you matter.

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