What is schema markup and why does my website need it?

Schema markup is structured data (JSON-LD code) embedded in your website that tells search engines and AI systems exactly what your business does, where you are, what you offer, and how to contact you. Without it, AI agents like ChatGPT, Google AI Overviews, and Perplexity can't machine-read your business — making it far less likely they'll recommend you.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your website to be the answer AI gives when someone asks a question. While traditional SEO gets you ranked in search results, AEO gets you recommended by name in AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and Siri. Structured data, schema markup, and an llms.txt file are core components.

What makes Primary Web Design different from other agencies?

Every website we build ships with two layers: the one your visitors see and the machine layer AI agents read. Most agencies build for humans only. We build for both — with complete schema architecture, JSON-LD structured data, llms.txt files, and AI-optimized endpoints included in every package.

I already have a website. Can you make it AI-ready?

Absolutely. Our à la carte packages start with a Schema Audit ($800) that analyzes your existing site's structured data and delivers a ready-to-implement JSON-LD file. The Full AI Package ($1,500) includes everything: schema implementation, AI summary endpoint, llms.txt, robots.txt optimization, and XML sitemap — all deployed to your existing site.

How long does it take to build a website?

A Starter single-page site typically takes 2-3 weeks. A Business multi-page site takes 4-6 weeks. Enterprise projects are 6-10 weeks depending on scope. Every timeline starts with a conversation — we want to understand your business before we touch a pixel.

What is an llms.txt file?

An llms.txt file is a plain-text document placed on your website specifically for large language models (LLMs) to read. It provides a concise, structured summary of your business that AI agents can ingest when deciding whether to recommend you. Think of it as a robots.txt but for AI — it tells machines who you are, what you do, and why you matter.

Portfolio

Websites built for real businesses.

Every project starts with understanding the business. Then we build both layers: the one people see and the one machines read.

Every star is a project. Pick one.

01Web design & schema

BuildX Your go-to builder for ADUs.

BuildX needed more than a website. They needed a system that turns homeowners searching for ADU builders into real leads. We built a multi-page site with full schema architecture, structured FAQ content and clear conversion paths.

Multi-page website
Schema architecture
Logo & branding
SEO

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My Own Ghostwriter website: Write the Book That Makes You the Go-To Expert

02Web design & content strategy

Ghostwriter Services Friends don't let friends write bad books.

A ghostwriting service needed a site that felt trustworthy, credible and warm, and was structured so AI agents could understand and recommend their expertise in book writing and editing.

Multi-page website
Content strategy
Schema markup
Branding

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03Passion project

Metalstar A sci-fi universe, built from scratch.

Some projects aren't for clients. They're for the work itself. Metalstar is a science fiction novel released chapter by chapter on a custom-built website, with full schema architecture, podcast integration and an SEO strategy. It's where every skill we offer comes together in one place.

Web design
Chapter posts
Schema
SEO
Podcast
Sci-fi novel

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Beyond websites

Logos, labels, layouts, and everything in between.

We don't just build websites. Product labels, book layouts, event merchandise: if it needs to look good, we design it.

Node six

Your project could be next. Let's make it real.

A single landing page or a complete web presence, every project gets the same attention, the same craft and the same commitment to getting it right.

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