What is schema markup and why does my website need it?

Schema markup is structured data (JSON-LD code) embedded in your website that tells search engines and AI systems exactly what your business does, where you are, what you offer, and how to contact you. Without it, AI agents like ChatGPT, Google AI Overviews, and Perplexity can't machine-read your business — making it far less likely they'll recommend you.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your website to be the answer AI gives when someone asks a question. While traditional SEO gets you ranked in search results, AEO gets you recommended by name in AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and Siri. Structured data, schema markup, and an llms.txt file are core components.

What makes Primary Web Design different from other agencies?

Every website we build ships with two layers: the one your visitors see and the machine layer AI agents read. Most agencies build for humans only. We build for both — with complete schema architecture, JSON-LD structured data, llms.txt files, and AI-optimized endpoints included in every package.

I already have a website. Can you make it AI-ready?

Absolutely. Our à la carte packages start with a Schema Audit ($800) that analyzes your existing site's structured data and delivers a ready-to-implement JSON-LD file. The Full AI Package ($1,500) includes everything: schema implementation, AI summary endpoint, llms.txt, robots.txt optimization, and XML sitemap — all deployed to your existing site.

How long does it take to build a website?

A Starter single-page site typically takes 2-3 weeks. A Business multi-page site takes 4-6 weeks. Enterprise projects are 6-10 weeks depending on scope. Every timeline starts with a conversation — we want to understand your business before we touch a pixel.

What is an llms.txt file?

An llms.txt file is a plain-text document placed on your website specifically for large language models (LLMs) to read. It provides a concise, structured summary of your business that AI agents can ingest when deciding whether to recommend you. Think of it as a robots.txt but for AI — it tells machines who you are, what you do, and why you matter.

Privacy Policy

Primary Web Design

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. It is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

What personal information do we collect?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, or other details so that we can provide our services to you.

When do we collect information?

We collect information from you when you fill out a form, subscribe to a newsletter, or enter information on our site.

How do we use your information?

To personalize your experience and deliver the type of content and offerings you're most interested in.
To improve our website to better serve you.
To respond to your inquiries and service requests.
To quickly process your transactions.
To send periodic emails regarding your project or other services.

How do we protect your information?

Our site is reviewed regularly for security vulnerabilities. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights and are required to keep the information confidential.

We implement a variety of security measures when a user enters, submits, or accesses the site to maintain the safety of your personal information.

Do we use cookies?

Yes. Cookies are small files transferred to your computer through your browser that enable us to recognize your browser and remember certain information. We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and interactions.

Third-party Links

We may include or offer third-party products or services on our website. These third-party sites have separate privacy policies. We are not responsible for the content and activities of these linked sites.

Transfer of Your Personal Information

Your information, including personal information, may be transferred to and maintained on computers located outside of your jurisdiction where data protection laws may differ.

Disclosure of Your Personal Information

If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your information becomes subject to a different Privacy Policy.

Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.

GDPR

If you are a resident of the European Economic Area (EEA), you have the following data protection rights: the right of rectification, the right to object, the right of restriction, the right to data portability, and the right to withdraw consent.

Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can opt out by installing the Google Analytics opt-out browser add-on.

Contacting Us

If there are any questions regarding this privacy policy you may contact us at: a.hill@primarywebdesign.com